JAHO Culture Technology is a cultural technology company that transforms cultural content into new industrial assets by integrating advanced technologies. By organically combining content IP, media technology, and platform strategies, we systematically design the entire value chain—from planning and production to distribution and monetization. We focus on ensuring that cultural content does not remain a one-time experience, but instead evolves into a sustainable and scalable business model. Through strategic planning and structured design, we enable long-term value creation across multiple platforms and markets. Leveraging media technologies and platform-driven strategies, JAHO Culture Technology expands the usability and reach of content while building competitive cultural business models for the global market. By connecting culture, technology, and industry, we create meaningful and lasting value.
Shinhee Park, CEO of JAHO Culture Technology, completed the doctoral program in Communication at Hongik University. he holds an MBA in Telecommunications Management from KAIST, a Master’s degree in Advertising and Public Relations from Sogang University, and a Bachelor’s degree in Information Engineering from Sungkyunkwan University. With interdisciplinary expertise spanning technology, communication, and the content industry,·he has been actively engaged across the cultural and media sectors, primarily between Korea and China.
He served as CEO of Beijing Jianyi Huashi Co., Ltd., overseeing cultural content business operations in the Chinese market. He also worked as a China-based representative for SK Telecom, where he gained extensive hands-on experience in the Chinese market and digital communication environments. In addition, he served as an advisory board member for SBS Contents Hub, providing strategic consulting on global content strategy and IP expansion.
He participated in the production and planning of numerous entertainment and cultural programs, including the Chinese variety show The Ambassador’s Kitchen. He also gained extensive experience in content IP development through original writing for multiple works, including the drama RAINBOW ROSE.·Furthermore, he led Korea–China content distribution and localization strategies by managing overseas expansion projects for major Korean IPs, including City Hunter.
He also participated in the planning and operation of numerous K-content concerts and fan meetings, including ARIRANG TV Simply K-POP, generating tangible results in the field of global Hallyu expansion and international cultural exchange.
His publications include professional works analyzing the Chinese market and cultural industries, such as 〈China Online Marketing,>, 〈China’s Cultural Industries,>, 〈and Understanding China Through Culture> as well as 〈a number of humanities titles including>, 〈The Cultural DNA of Koreans>etc Through JAHO Culture Technology, CEO Park Shinhee continues to expand culture technology–driven content businesses·while advancing Korea–China cultural exchange, guided by a perspective that bridges theory and real-world practice.